Better Place

The latest in the 4 commercial campaign produced for Actew AGL features a 100% electric powered vehicle. The car represents Actew AGL's plan to create Australia's first electric car network. The tvc was shot over one 8 hour day using Canons latest high definition stills/video camera, the 7D. As a qualified Director of Photography (DOP) and a Director, Robbie Hunter travels the advertising globe shooting for all manner of brands and recommended the 7D platform to cover one shot 'we needed to shoot within the vehicles footwell and rather than get two cameras we utilised the little Canon and got the lot in one day'

The vehicle was transported from interstate along with a specialist driver and engineer, ensuring a shoot day with the vehicle across the race track and a private driveway locations. Bearcage Post created new backgrounds and skies for the finished tvc (see below) along with grading and frame by frame modifications to the landscape in most shots.